White paper: the time is now for Connected TV
In the COVID-19 era, consumers are turning to streaming and Connected TV in bigger numbers than ever before. Download our white paper to discover why there are still opportunities for discerning brands to use Connected TV to drive growth for their products and services.
Our white paper provides insight into some important aspects of today’s shifting media landscape including:
- How stay-at-home orders are profoundly changing the TV habits of consumers
- Why more streaming media helps advertisers become more data-driven and flexible
- The implications that a cancellation of the upfronts is having on linear TV
- The benefits of Connected TV in building a holistic media strategy