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Anheuser-Busch boosts deliveries with display and Connected TV

September 21, 2020
Case Study

Discover how the world’s largest beer brewer increased purchases by 35 percent using a mix of display and Connected TV ads.

As the onset of Covid-19 in early 2020 drove a new surge in demand for consumer delivery services, Anheuser-Busch — the world’s largest beer brewer — moved to quickly adapt its e-commerce strategy. Learn how the brand’s media team developed an innovative approach for its portfolio of brands, aimed at driving more online purchases by generating awareness for alcohol delivery service Drizly.