OPENPATH

Your pipeline to the open internet

Get direct, transparent access to inventory from leading premium publishers, right from our platform.

INTRODUCING OPENPATH

Leveling the playing field for the entire industry

OpenPath gives our clients a simplified, direct connection to participating premium publishers across the open internet. By supporting an objective, transparent supply path, OpenPath helps to maximize value for everyone involved.

INTRODUCING OPENPATH

Leveling the playing field for the entire industry

OpenPath gives our clients a simplified, direct connection to participating premium publishers across the open internet. By supporting an objective, transparent supply path, OpenPath helps to maximize value for everyone involved.

OVERVIEW

Why the time is right for OpenPath

We built OpenPath because we saw an opportunity to radically simplify the supply chain, adding more transparency and reducing the number of intermediaries required in the process. This doesn’t just help advertisers better understand the value they’re getting from each impression, but it can also cut costs and improve operational efficiencies.

RESOURCES

Discover more about OpenPath

Find out why our latest supply chain innovation is better for advertisers and publishers.

What is Supply Path Optimization? Hear our CRO Tim Sims break down the fundamental challenges in optimizing the advertising supply path today.


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