In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In this debut episode of The Current podcast, we sit down with Arnold — who is remarkably candid — to find out how she helped Kimberly-Clark embark on a global digital transformation during a year when everything changed.

Modern Marketing