Link to home

News from the open internet

Podcast

Clorox’s Doug Milliken on continuing ad spend despite economic uncertainty

Doug Milliken joined The Clorox Company in 1987 before “digital” was even a strategy. After 34 years, he’s now the VP of marketing and digital transformation at the company. Milliken has seen Clorox expand and diversify into the global powerhouse it is today, with a portfolio of brands ranging from its namesake bleach to Burt’s Bees to Kingsford charcoal. We sit down with Milliken and ask him what’s the point of capturing first-party data to sell lip balm, as well as why the brand kept spending ad dollars during the pandemic when other companies were hitting pause.