“Wow, that’s Good"

September 13, 2018

Sometimes on an average day, you are sitting in a meeting and an idea is presented that is so good, it’s hard to focus on anything else. We had that reaction when we saw this print execution. And we thought “why not?”

This newspaper campaign idea, developed by the agency VSA, captures the moment where marketing is experiencing a foundational shift from mass media to data-driven, customer-targetable digital channels. We hope you love it as much as we do.

Thank you to VSA for their brilliant writing. And we thank the forward-thinking New York Times, the Wall Street Journal, and the San Jose Mercury News for running it.