Success Stories

Safelite AutoGlass uses Connected TV for creative testing

September 21, 2020
Horizon Media and Safelite AutoGlass® use a CTV-first strategy to increase windshield replacement appointments

Learn how a Connected TV-first strategy allowed Horizon Media and Safelite to test multiple creatives to measure lift in appointment bookings for windshield replacements. They were able to use insights from CTV to quickly understand real business outcomes and inform their linear TV strategy.

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