Audience Targeting

Put your audience at the center of your strategy

Our data marketplace and powerful suite of targeting solutions make it easy to identify and connect with your most valuable audiences.

The best campaigns start with audience data

Define your seed

Use data to define your ideal customer as a foundation for smarter campaign planning and optimization.

Surface custom insights

Learn more about your customers and how to reach them with customized audience and inventory insights.

Find more relevant audiences

Our platform can help you identify the best segments for each campaign based on relevance and value.

Plan for efficiency and accuracy

Our advanced forecasting tools let you review audience spend, reach, and frequency before you set it live.

Prioritize audience data with the strongest signals

Smarter campaign decisions are powered by verified audience data from your own first-party sources or from a trusted partner.

Unlock your first-party data

Onboard, activate, and scale your most valuable customer data across the open internet with Galileo.

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Tap in to verified retail data

Reach your customers with precision and scale using purchase data from more retailers than any other media buying platform.

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Extend your reach with third-party data

Discover and target your most relevant audiences using behavioral, demographic, and interest signals from leading data providers.

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Luxury Escapes and UID2.0 - Case Study Results: Image of palm trees along an ocean

Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly.

Emily FinlayDigital Ads Manager, Luxury Escapes
4.75xhigher ROAS
78.3%lower CPA

Koa™ AI is designed to support your audience strategies

Use the most valuable signals at bid time
Activate the best data for each impression while maintaining cost-efficiencies with advanced bidding and prioritization algorithms.

Aim to increase quality reach with audience models
Find new customers and drive incremental reach to achieve your goals, from driving awareness to increasing market share, with AI-driven audience modeling.

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Discover targeting best practices on the Resource Desk