in global retail & brand sales by empowering marketers with a way to reach their audience throughout the customer journey with relevant marketing at scale.
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CONVERSIONS
Programmatic Advertising
$2.5 Trillion Lost
It’s undeniable.
advertising
moment
channel
interests, preferences,
message
BRAND PERCEPTION
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Consumer Opt-Out
3 Ways to Create that Resonates
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60%↑
Digital Marketing
for a FREE Programmatic 101 Course
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Reclaim the
Customer Journey
Programmatic platforms enable marketers to activate the piles of data they’ve acquired on their customers in their campaigns, for more informed and more relevant advertising strategies throughout the customer journey.
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Advertisers bid in real-time, paying for the specific individual the ad will be delivered to and based on how well that individual matches the profile of their target audience. The result is more relevant experiences for consumers and more value from those consumers for brands.
COST EFFICIENCY
Programmatic ADVERTISING can help contribute to
41% of US consumers switched brands due to poor personalization in their customer experiences.
Programmatic technology allows marketers to define the parameters of the exact audiences they hope to reach. Using brand customer data or demographic, geographic and contextual data, marketers can target consumers with accuracy. Gone are the days of spray and pray advertising – to be replaced by precision marketing.
device
to consumers’
On every .
In every .
in global retail & brand sales.
with Relevant
Tailor your
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44%↑
1. Customer Data
Relevant
Relevance
Provide your contact information to get a free programmatic 101 course.
$2.5 TRILLION GAINED
65%↑
Powers Relevant Campaigns At Scale
habits, and choices.
This can add up to
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Consumer Opt-Out
2. Precise Targeting
54%↑
Creating relevant consumer journeys is no longer a choice.
It’s necessary for brand success.
Across every .
throughout the customer journey is key to regaining that cost.
Read more about
The Price of Personalization Failure? $756 Billion
Marketers see an uplift across KPIs when they deliver relevant, personalized advertising powered by programmatic.
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BRAND AWARENESS
3. Real-time Bidding & Delivery
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