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Help us build a better
media ecosystem
for everyone.
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Independence.
WE’RE ON THE BUY SIDE.
WHICH IS EVERYONE’S SIDE.
How can you know you’re getting the best price for your ads when your ad platform is selling you its own inventory? The answer is: you can’t. At The Trade Desk we are committed to serving only the buy side. We don’t own any media assets, so we’re never impacted by what our customers purchase.
Our mission is to get you the right price for the right impression. That shouldn’t be a rarity. It should be the standard. Which is why we’re setting it.
Get started with The Trade Desk.
LEARN MORE
LEARN MORE
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We're transforming
media for the benefit
of humankind
Jeff Green on why we're transforming media for the benefit of humankind
Learn why our mission has never been more critical for the digital media ecosystem than it is today.
Let’s make marketing
work better
Learn how The Trade Desk gives you the reach, objectivity, and transparency to deliver a more insightful, relevant ad experience.
©2019 The Trade Desk. All rights reserved.
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Website Privacy Policy
Services Privacy Policy
Consumer Opt-Out
Website Privacy Policy
Services Privacy Policy
Consumer Opt-Out
Let's make marketing
work better
LEARN MORE
Learn more about our China offering
English (US)
English (US)
English (US)
Deutsch
日本語
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English (US)
English (US)
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Learn how we’re helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency.
What makes us different
What Media for Humankind really means
The programmatic world can be pretty complicated. In our latest videos, we use real-world scenarios and unexpected characters to bring our mission to life.
Learn more about the inspiration behind our latest campaign.
READ THE BLOG
READ THE BLOG
Independence.
WE’RE ON THE BUY SIDE.
WHICH IS EVERYONE’S SIDE.
How can you know you’re getting the best price for your ads when your ad platform is selling you its own inventory? The answer is: you can’t. At The Trade Desk we are committed to serving only the buy side. We don’t own any media assets, so we’re never impacted by what our customers purchase.
Our mission is to get you the right price for the right impression. That shouldn’t be a rarity. It should be the standard. Which is why we’re setting it.
CONTACT US
CONTACT US
Reach.
REACH MORE PEOPLE.
A BILLION MORE.
LEARN MORE
LEARN MORE
Objectivity.
LET'S HAVE AN INTERNET
FOR ALL, NOT JUST SOME.
LEARN MORE
LEARN MORE
Open.
AN OPEN INTERNET STARTS
WITH AN OPEN PLATFORM.
LEARN MORE
LEARN MORE
Reach.
REACH MORE PEOPLE.
A BILLION MORE.
One billion. That’s how many more people you can reach with
The Trade Desk than with other major platforms. That’s a billion more opportunities to reach new audiences across the globe. Like in China, where we help you tap into premier inventory partners like Baidu, Alibaba, and Tencent from anywhere in the world.
Because growth comes from discovering new audiences. And we want to help you discover new audiences everywhere.
CONTACT US
CONTACT US
Objectivity.
LET'S HAVE AN INTERNET FOR ALL, NOT JUST SOME.
Some media-buying platforms aren’t just media-buying platforms. They’re also social media platforms. Or content platforms. And that’s where they want you to direct your campaign budgets.
At The Trade Desk, we don’t have that conflict of interest. We want you to spend your ad dollars where your data leads you. That objectivity allows for total transparency in measurement and reporting — so you know exactly how your campaigns are performing. Which is why a majority of global brands trust us to take their advertising where it needs to go.
CONTACT US
CONTACT US
Open.
AN OPEN INTERNET STARTS WITH AN OPEN PLATFORM.
The best digital advertising thrives on an open internet. So why are some of the biggest platforms closed off from the rest of the
online world?
At The Trade Desk, we give you access to the open internet, not just a part of it. Because we’re an open platform, not a walled garden. Our APIs are open, too. They let you design your own custom solutions on top of our software, so you can get even more value from your first-party data. Because in the end, your data should benefit you, not your ad platform.
CONTACT US
CONTACT US
Reach.
REACH MORE PEOPLE.
A BILLION MORE.
One billion. That’s how many more people you can reach with The Trade Desk than with other major platforms. That’s a billion more opportunities to reach new audiences across the globe. Like in China, where we help you tap into premier inventory partners like Baidu, Alibaba, and Tencent from anywhere in the world.
Because growth comes from discovering new audiences. And we want to help you discover new audiences everywhere.
Objectivity.
LET'S HAVE AN INTERNET
FOR ALL, NOT JUST SOME.
Some media-buying platforms aren’t just media-buying platforms. They’re also social media platforms. Or content platforms. And that’s where they want you to direct your campaign budgets.
At The Trade Desk, we don’t have that conflict of interest. We want you to spend your ad dollars where your data leads you. That objectivity allows for total transparency in measurement and reporting — so you know exactly how your campaigns are performing. Which is why a majority of global brands trust us to take their advertising where it needs to go.
Open.
AN OPEN INTERNET STARTS
WITH AN OPEN PLATFORM.
The best digital advertising thrives on an open internet. So why are some of the biggest platforms closed off from the rest of the
online world?
At The Trade Desk, we give you access to the open internet, not just a part of it. Because we’re an open platform, not a walled garden. Our APIs are open, too. They let you design your own custom solutions on top of our software, so you can get even more value from your first-party data. Because in the end, your data should benefit you, not your ad platform.
What Media for Humankind really means
The programmatic world can be pretty complicated.
In our latest videos, we use real-world scenarios and unexpected characters to bring our mission to life.
Learn more about the inspiration behind our latest campaign.
READ THE BLOG