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Marketing has changed a lot this year. Priorities have shifted, budgets have tightened, and more than half of CMOs say the KPIs they’ve been using for years are now being challenged.
With your CFO asking to see tangible benefits from each and every marketing dollar you spend, yesterday’s proxy metrics — like clicks and views — just aren’t enough. See how marketers at the forefront of this shift are using advanced measurement to prove their campaigns are driving real-world results.
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Make every ad
dollar count
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PLAYBOOK
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Connect your digital campaigns to real business results.
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Get back to growth
It’s time for a new measurement playbook
Proving the impact of your ad budgets starts with rethinking yesterday’s measurement strategies. Download our playbook to learn the five most common myths about measurement — and where you should focus your efforts instead.
• Set KPIs that mirror real-world business objectives
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GET THE PLAYBOOK
Test more. Optimize faster.
See how Safelite used our conversion lift test to identify which ad drove a 10 percent lift in at-home appointments.
READ THE CASE STUDY
The king of attribution
Learn how Anheuser-Busch discovered that customers who saw a specific set of ads were
35 percent more likely to make a purchase.
READ THE CASE STUDY
PART ONE
Four Steps to Smarter Measurement
READ BLOG
Measuring Success in 2021
Read our four-part blog series to find out how you can take a more holistic approach to measurement.
PART TWO
Four Tips for Going Beyond Clicks
READ BLOG
PART THREE
The Trade Desk and Urban Science Team Up For Auto Advertising Innovation
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PART FOUR
An Interview with Carl Spaulding, EVP of Strategy at NCSolutions
READ BLOG
Make a real impact
Find out how The Trade Desk can help your campaigns move the needle with measurement solutions designed for the future of marketing.
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3 strategies for smarter measurement
Learn three ways advanced digital marketers are using measurement to set their brands apart — and how you can too.
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Download
The 5 Myths of Measurement
Fill out the form to download the playbook.
READ BLOG
READ BLOG
READ BLOG
READ BLOG
CONTACT US
CONTACT US
VIEW THE INFOGRAPHIC
READ THE CASE STUDY
READ THE CASE STUDY
You'll learn how to:
• Connect offline actions to online campaigns
• Go beyond last click with full-funnel attribution
• Dial into more precise Connected TV measurement
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WHITE PAPER
GET THE PLAYBOOK
Test more. Optimize faster.
See how Safelite used our conversion lift test to identify that a single ad drove a 10 percent lift in at-home, socially distanced appointments.
READ THE CASE STUDY
The king of attribution
READ THE CASE STUDY
PART ONE
Four Steps to Smarter Measurement
READ BLOG
PART ONE
Four Steps to Smarter Measurement
READ BLOG
PART TWO
Four Tips for Going Beyond Clicks
READ BLOG
©2020 The Trade Desk. All rights reserved.
Website Privacy Policy
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Services Privacy Policy
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Consumer Opt-Out
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Do Not Sell My Info
GET THE PLAYBOOK
Download The 5 Myths of Measurement
CONTACT US
84 percent of marketers are under new pressure to justify marketing spend
Research by The Trade Desk suggests that the value of data-driven digital advertising has been supercharged, and is here to stay.
GET THE WHITE PAPER
GET THE WHITE PAPER
Edge Academy
Learn how advanced marketers are rethinking
measurement with our expert-led online courses.
PART ONE
Four Steps to Smarter Measurement
READ BLOG
READ BLOG
PART TWO
Four Tips for Going Beyond Clicks
READ BLOG
READ BLOG
Spotlight:
Driving Business Results
Go beyond attribution to learn how to measure the business impact of your digital campaigns.
WATCH THE FULL COURSE
Spotlight:
The Future of TV Measurement
Discover how Connected TV can improve your existing linear strategies.
WATCH THE FULL COURSE
WATCH THE FULL COURSE
WATCH THE FULL COURSE
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