Get Back to Growth | The Trade Desk measurement, KPIs, attribution, ROI, business objectives, the trade desk

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Marketing has changed a lot this year. Priorities have shifted, budgets have tightened, and more than half of CMOs say the KPIs they’ve been using for years are now being challenged. With your CFO asking to see tangible benefits from each and every marketing dollar you spend, yesterday’s proxy metrics — like clicks and views — just aren’t enough. See how marketers at the forefront of this shift are using advanced measurement to prove their campaigns are driving real-world results.

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Make every ad dollar count

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Connect your digital campaigns to real business results.

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Get back to growth

It’s time for a new measurement playbook

Proving the impact of your ad budgets starts with rethinking yesterday’s measurement strategies. Download our playbook to learn the five most common myths about measurement — and where you should focus your efforts instead.

• Set KPIs that mirror real-world business objectives

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Test more. Optimize faster.

See how Safelite used our conversion lift test to identify which ad drove a 10 percent lift in at-home appointments.

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The king of attribution

Learn how Anheuser-Busch discovered that customers who saw a specific set of ads were 35 percent more likely to make a purchase.

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PART ONE

Four Steps to Smarter Measurement

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Measuring Success in 2021

Read our four-part blog series to find out how you can take a more holistic approach to measurement.

PART TWO

Four Tips for Going Beyond Clicks

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PART THREE

The Trade Desk and Urban Science Team Up For Auto Advertising Innovation

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PART FOUR

An Interview with Carl Spaulding, EVP of Strategy at NCSolutions

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Make a real impact

Find out how The Trade Desk can help your campaigns move the needle with measurement solutions designed for the future of marketing.

3 strategies for smarter measurement

Learn three ways advanced digital marketers are using measurement to set their brands apart — and how you can too.

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Download The 5 Myths of Measurement

Fill out the form to download the playbook.

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READ THE CASE STUDY

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You'll learn how to:

• Connect offline actions to online campaigns

• Go beyond last click with full-funnel attribution

• Dial into more precise Connected TV measurement

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Test more. Optimize faster.

See how Safelite used our conversion lift test to identify that a single ad drove a 10 percent lift in at-home, socially distanced appointments.

READ THE CASE STUDY

The king of attribution

READ THE CASE STUDY

PART ONE

Four Steps to Smarter Measurement

READ BLOG

PART ONE

Four Steps to Smarter Measurement

READ BLOG

PART TWO

Four Tips for Going Beyond Clicks

READ BLOG

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Services Privacy Policy

Consumer Opt-Out

Do Not Sell My Info

GET THE PLAYBOOK

Download The 5 Myths of Measurement

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84 percent of marketers are under new pressure to justify marketing spend

Research by The Trade Desk suggests that the value of data-driven digital advertising has been supercharged, and is here to stay.

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Edge Academy

Learn how advanced marketers are rethinking measurement with our expert-led online courses.

PART ONE

Four Steps to Smarter Measurement

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PART TWO

Four Tips for Going Beyond Clicks

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Spotlight: Driving Business Results

Go beyond attribution to learn how to measure the business impact of your digital campaigns.

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Spotlight: The Future of TV Measurement

Discover how Connected TV can improve your existing linear strategies.

WATCH THE FULL COURSE

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