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In Human Terms, Episode 15: Unified ID 2.0

November 18, 2020

In this edition of In Human Terms, The Trade Desk CEO, Jeff Green, explains how we all must prepare for an internet that no longer has third party cookies. Jeff talks about the quid pro quo of the internet and why Unified ID 2.0 is the best approach for preserving this important value exchange — relevant ads for content — while improving consumer control.

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