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AI in programmatic makes media buying a lot more efficient

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and saving you time so

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that you can focus on more strategic decision making.

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With Co Kai, we've upgraded the algorithm

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that is always running whenever you switch on a campaign.

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Our AI is working in the background for any campaign

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and it's on by default,

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but we do have additional AI features

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and platforms such as co-op optimizations.

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We've enabled co-op optimizations to be more

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of a co-pilot for, for you.

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Traders can select from up to 10 dimensions,

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which ones they wanna select to get extra help

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and which ones they wanna keep off

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because they have time to focus on it.

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The platform has access to a lot more midstream data,

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so it's able to read a lot more data in

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a lot shorter period of time.

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All of that will help drive campaign, uh, results in terms

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of driving down any costs and improving any performance.