WEBVTT

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The next best thing to DIY.

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Assembling an omnichannel strategy with first party data.

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This is ikea's success.

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In short, home to well-designed home furnishings,

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with a continued focus on affordable prices,

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IKEA has become a household name around the world.

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Building on our brand in Australia, we wanted

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to welcome more locals, no matter how close they are

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to our stores, reaching the right customers, old

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and new with timely relevant messaging,

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and invite them to stay and get rewarded on our website.

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And through our new loyalty based program,

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There's just one missing piece.

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How could we make room for more first party data

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to help reach Aussies and bring IKEA into their homes?

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So we turned to the Trade Desk,

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launching our omnichannel campaigns on the platform.

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We added their marketplace of premium inventory

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to our cart from audio and display to Bvo D.

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To help future-proof the brand,

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we set up universal pixel tracking

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to build on their first party data

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and discover their next best customers.

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Our ads tuned into where they were, be it listening

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to podcasts or hit songs.

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Now that they've heard about ikea,

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we took our campaign out of home where path

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to conversion was key in measuring its success.

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With the Trade Desk,

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we drew greater conversions and business growth.

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Omnichannel and first party data are designed to build

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for future successes, and we've got room for so much more.

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That was a story of ikea's success. In short.