WEBVTT

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How did Mondelez boost brand awareness across Indonesia?

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During the holy month of Ramadan meet Mondelez,

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most people know them for their craft cheese.

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Unlike other cuisines, cheese isn't a keen ingredient

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for Indonesian dishes, especially Fested ones.

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In the holy month of Ramadan,

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more than 200 million Indonesians get in the festive spirit.

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Over the month, everyday habits change

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and everyday spending increases.

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Enter Mondelez, they wanted craft cheese to be part

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of the festivities in every household

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and needed to do more than just user-generated content.

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So they shifted their typical UGC investment

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to over the top video

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or OTT reaching over 83 million Indonesians

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who tune in each day with OTT.

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They didn't just reach a bigger audience,

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they reached the right audience.

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Women aged 25 to 45, who were preparing for saur

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and watching more than four hours

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of content every day on premium OTT platforms.

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Using frequency management on our platform, they were able

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to control exactly how often Indonesians saw their ads

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reducing wasted ad spend

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in their very first OTD campaign.

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Mondelez served up something amazing,

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increasing brand awareness

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and cost effectness with great results.

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And this time their secret ingredient isn't only cheese,

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it's programmatic, too.