WEBVTT

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Bosch Professional power tools are engineered

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for excellence, designed to meet the demanding needs

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of trade and industry specialists,

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and Bosch knows its audience well.

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That's why Dentsu was able

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to develop a robust identity strategy

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for the brand's connected TV campaign,

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leveraging its first party data to drive visibility

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and engagement Using audience predictor.

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The team built lookalike segments based on the behaviors

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and attributes of the brand's most valuable customers.

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Then by using Identity Alliance,

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the team mapped their first party data against different ID

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solutions, enabling Bosch to identify

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and group audiences into households more accurately

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and reach them on connected tv.

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Finally, using cross publisher frequency controls,

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the team aimed to prevent ad overload

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and use their media savings to reach net new audiences.

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The results with frequency capped at 2.3 ads

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per household per day.

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The team was able to reinvest the media savings

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to reach more than triple the number of households,

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and with a view through rate of 93% Bosch source,

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substantial interest

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and the promising potential for conversions.

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That's the power of first party data.