WEBVTT

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Today, consumers are shifting

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to connected TV faster than ever,

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streaming across more apps, platforms, and devices.

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But linear still makes up a big part

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of most TV buyers ad budgets.

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As TV becomes more fragmented,

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how can you be sure you're reaching as many viewers

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as possible, or viewers you're not

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already advertising to on linear?

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Enter our integration with ipot tv,

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a leading third party solution

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for measuring incremental reach

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or the number of additional households you're able

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to reach beyond linear.

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Our partnership with the Trade Desk enables advertisers

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to directly access the leading cross platform audience

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measurement solution featuring one

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of the largest household footprints on the market.

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With this, advertisers are able to measure, reach

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and frequency across linear

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and connected TV in a de-dupe manner.

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With ipot tv, you can easily measure

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how effectively your connected TV ads are reaching consumers

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who no longer watch TV

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or never did via traditional linear methods.

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That way you can understand the full impact

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of your connected TV campaigns within your wider TV strategy

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Gauge which strategies are driving the most.

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Reach and optimize in real time throughout your campaign.

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Ready to measure the incremental reach

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of your connected TV campaigns

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with just the push of a button.

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Contact us today.