WEBVTT

1
00:00:03.345 --> 00:00:05.405
The future of trading is audience first,

2
00:00:05.925 --> 00:00:07.725
Reaching the right person at the right

3
00:00:07.725 --> 00:00:09.885
place at the right time. The

4
00:00:09.885 --> 00:00:13.845
Relationship between hands-on key traders and ai,

5
00:00:14.185 --> 00:00:16.125
AI or Artificial intelligence. We're less

6
00:00:16.125 --> 00:00:17.645
Concerned with, you know, necessarily

7
00:00:17.645 --> 00:00:20.325
where our ads are running, whether we're here or here,

8
00:00:20.545 --> 00:00:23.165
and more about who is actually seeing them. Clients

9
00:00:23.165 --> 00:00:24.685
Are looking at so many different things,

10
00:00:24.685 --> 00:00:26.645
telling them what success is.

11
00:00:27.045 --> 00:00:29.925
I think the future is one consolidated data source

12
00:00:30.105 --> 00:00:32.925
to truly understand what is working and what isn't.

13
00:00:33.325 --> 00:00:35.485
Probably the thing that we hear the most consistently from

14
00:00:35.885 --> 00:00:37.325
advertisers is ensuring

15
00:00:37.325 --> 00:00:41.365
that they are showing up on the highest quality premium

16
00:00:41.395 --> 00:00:43.805
content, and having a tool like the sellers

17
00:00:43.805 --> 00:00:47.925
and publishers 500 plus is the best way for us to do

18
00:00:47.925 --> 00:00:49.405
that. Right off the bat,

19
00:00:49.665 --> 00:00:52.845
I'm most excited about really transitioning our clients

20
00:00:52.865 --> 00:00:54.005
to be audience first

21
00:00:54.025 --> 00:00:56.205
and audience led using AI

22
00:00:56.305 --> 00:00:58.845
to create more meaningful optimizations,

23
00:00:58.995 --> 00:01:00.605
more predictive analytics,

24
00:01:00.745 --> 00:01:03.485
and creating stronger efficiency without

25
00:01:03.485 --> 00:01:04.845
compromising effectiveness.

26
00:01:05.025 --> 00:01:08.125
The Trade Desk is giving traders more control than ever

27
00:01:08.125 --> 00:01:09.845
before to inform

28
00:01:10.305 --> 00:01:14.605
and direct our AI to elevate performance.

29
00:01:14.865 --> 00:01:16.845
That's awesome because it allows me

30
00:01:16.845 --> 00:01:19.925
to spend less time troubleshooting and shuffling budgets

31
00:01:19.985 --> 00:01:22.485
and more time on what matters for the brands I work with.

32
00:01:22.595 --> 00:01:24.045
There's so much refinement

33
00:01:24.045 --> 00:01:25.605
that goes into our audience strategy.

34
00:01:26.025 --> 00:01:28.925
So much work across first party data, third party data.

35
00:01:29.215 --> 00:01:32.485
We're essentially guaranteeing that we're maximizing

36
00:01:32.485 --> 00:01:35.285
that reach and being able to bring that to life is

37
00:01:35.355 --> 00:01:36.165
what I live for.