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With great power can also come great complexity,

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especially when it comes to programmatic buying tools.

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But like all complex things in the universe,

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simplifying programmatic starts with breaking it down

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to its core elements.

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That's what makes Coky our most

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transformative platform of great to date.

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It's designed to help you center campaigns around audiences

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and make smarter decisions faster.

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And at the very center

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of this new experience is the programmatic table

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today on the resource desk three ways.

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Our new platform combines power with simplicity

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to help you supercharge your buying like never before.

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Today we'll cover

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how the programmatic table will streamline your workflows,

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surface insights next to actions,

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and provide you with real time feedback on performance.

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First, the table itself simplifies the

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entire programmatic universe.

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We've broken down campaigns into their very building blocks

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and organized them into a clear structure.

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Not only does this surface every capability on one screen,

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it also reduces ambiguity around

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where you should direct your attention first,

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creating a more standardized trading workflow.

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Let's take a closer look.

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Every element is represented by a tile,

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and every tile is organized into categories you're probably

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already familiar with.

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Starting on the left with advertiser elements, followed

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by campaign, a group settings, audience,

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and optimizations, inventory, reporting, and ai.

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That's because we've sorted the entire table

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by which actions can help make the biggest impact.

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First, from left to right and from top to bottom.

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Within a given category,

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the most impactful tiles gravitate towards the top.

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For example, one of the first things you may want

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to do in a campaign is select a C

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to define your ideal audience.

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That's why CS is located towards the top left.

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Next, we know polling reports is necessary,

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albeit time consuming for traders.

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So we made a big improvement

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by putting much needed insights next

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to actions on every tile.

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For example, the audience tile helps you determine which

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of your targeting strategies are

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most relevant for your campaign.

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The base and max bid tile is where you can learn

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how bids are being set across the platform

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and use that insight to set competitive bids

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for your own campaigns.

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And with the reach and frequency tile,

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you can see which ad frequency is most likely

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to drive performance based on your campaign goals.

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These new insights are easily accessible,

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eliminating guesswork,

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and giving you the information you need

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to set up your campaigns for success right from the start.

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Tired of waiting days, even weeks to see the impact of

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of your campaign decisions.

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Well, that wait is over.

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We've introduced real-time feedback in the forecast snapshot

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at the top right of every page here, you'll see

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how your decisions may affect pacing

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and overall relevance in real time.

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The programmatic table makes it even easier for our clients

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to harness the full power of our platform.

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It paves the way for buyers

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to navigate the programmatic landscape

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with greater confidence, make data-driven choices,

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and turn their targeting strategies into meaningful results.

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See you next time on the Resource desk.