WEBVTT

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In recent years, excitement about the value

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of first party data in digital advertising has

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grown for good reason.

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Whether you're an advertiser

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or a publisher, your data is the key

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to nurturing your customer relationships,

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and the more you understand about your most loyal customers,

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the easier it is to find new ones

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with similar characteristics and preferences.

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To create that rich seam of data,

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you need a strong identity foundation.

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Today on the resource desk, we'll show you

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how European Unified Identity,

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or EID for short, is one such foundation.

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Meet Kim. Each morning she wakes up

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and opens Spotify to listen to her playlist or podcasts.

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As she gets ready for the day on her commute, she reads

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or watches the latest news on her mobile.

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At work, she browses websites on a desktop, researching

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and keeping track of trends.

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Most evenings, she chills on her sofa streaming back

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to back episodes of her favorite show.

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Like Kim, many of us move

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through today's digital media environment, often logging in

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with say our email address to watch, listen to,

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or read content online.

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This authentication process gives advertisers

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and publishers a durable approach

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to identity across the open internet, one

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that works on all digital advertising channels.

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This brings us to EUID.

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EUID is a highly encrypted, durable email-based identifier,

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one that gives consumers more control over their privacy.

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Many advertisers and publishers across Europe have already

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adopted EUID as one of their primary identity frameworks

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because it can help make audience targeting

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more strategic and precise.

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EUID is created using a privacy conscious dynamized version

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of your customer's email addresses.

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It's free to set up and use,

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and best of all, there's no cost

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or complication of switching existing data storage providers

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and EUID and enables you to measure the full effectiveness

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of your campaigns.

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So think back to our friend Kim

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and her daily media use,

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specifically those places she needs to log into.

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Access Content EID makes it easy to connect the dots so

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that you can serve up ads that are both relevant

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to Kim's interests as well as to the content she's reading.

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Watching or listening to you can easily manage ad frequency

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and create the right cadence of your creative messaging

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in harmony with everything that Kim has seen

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and visited that day.

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All of which can give Kim

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and audiences like her a richer, more personalized

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and more engaging experience with your brand.

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If you are keen to maintain addressable audience targeting

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or put another way, nurture your relationship

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with your customers, just get in touch with us.

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Thanks for joining me today on the Resource desk.

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Stay tuned for more on this evolving era in identity.