WEBVTT

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If you're like most marketers, you're probably wondering

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what the future of browser-based advertising looks like.

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Don't worry. That's why we're here

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today on the resource desk.

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Three ways we're laying the foundation

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for a new era in identity.

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We saw it as our opportunity

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to make the identity landscape work better for our clients

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with three key features, unified ID 2.0,

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our cross device graph,

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and our unparalleled access to data and signals.

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Let's take a closer look

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by converting email

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and phone number data into Pseudonymous identifiers.

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Unified ID 2.0

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or UID two serves as an omnichannel signal

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to cookies in a myriad of ways,

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helping advertisers reach their audiences across more

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channels and with more precision.

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Next, we have our cross device graph.

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There is a new identity fabric

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emerging within our cross device graph

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where your campaigns have addressable targeting,

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frequency control, suppression, unique reach

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and measurement in a way that cookies never could

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nor ever word designed to support.

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We have enough signals without cookies

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to help you reach your audience with confidence

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through alternative identifiers

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and durable IDs like UID two, ramp ID, and device IDs.

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Lastly, we have our bid stream data.

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Our platform processes more than 1 trillion bid requests

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each day, and we've continued to improve how we evaluate

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and leverage signals from the bid stream.

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Only serving impressions on inventory

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that can benefit your brand of these avails, only a small

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and decreasing percentage use cookies.

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Because of this, our platform can allow brands

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to reach their audience with precision

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and confidence, all without having to rely on, well,

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you know, we aren't just managing without cookies,

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we're excelling without them,

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and creating better solutions

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for advertisers and consumers alike.

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And let's be honest, these things are a lot better

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for eating anyway.