WEBVTT

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Connected commerce is not just about connecting media, connecting full funnel brand

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performance and retail media. It's also about connecting disciplines on the

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marketing side to make sure that loyalty, media, and all of the way that you think

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about working with shopper marketing comes back together.

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Because ultimately, the consumer's moving at the speed of lightning.

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AI is accelerating that, and yet quite often, legacy structures and silos get in

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the way of actually connecting the journey to win the modern shelf.