WEBVTT

1
00:00:02.730 --> 00:00:06.660
The most underutilized platform feature, in my opinion, is probably our path to

2
00:00:06.721 --> 00:00:10.410
conversion reporting. There is a ton of insight that you can get from that about

3
00:00:10.470 --> 00:00:13.860
your campaigns that are currently live, and they'll also be able to help you plan

4
00:00:13.920 --> 00:00:14.581
for the future.

5
00:00:14.790 --> 00:00:18.870
To begin with, I'm biased, but I think that the most underutilized feature is bid

6
00:00:18.930 --> 00:00:23.581
factoring. Our AI is already analyzing lots of signals, but traders also possess a

7
00:00:23.640 --> 00:00:25.651
wealth of information that the AI can't see.

8
00:00:25.800 --> 00:00:29.520
So that's why we encourage our traders to bid factor alongside our AI, so that we

9
00:00:29.550 --> 00:00:30.960
can get the best performance available.

10
00:00:31.020 --> 00:00:33.420
Definitely got to be the omni-channel dashboards.

11
00:00:33.481 --> 00:00:37.380
Our advertisers can see all their different channels in one place, understand the

12
00:00:37.411 --> 00:00:40.290
performance impact, and then enable omni-channel optimization.

13
00:00:40.500 --> 00:00:43.920
Makes it easy for clients to finally bring all of their channels together.