WEBVTT

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The results are in. Premium media experiences are

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86% more likely to increase time spent on a website, app,

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or channel, according to our latest research. It's easier than you'd think.

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Our findings point to four UX essentials.

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One, ensure ads load quickly and don't slow down your content.

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Two, don't try to hide ads. Be transparent and label them

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appropriately. Three, integrate ads into your content in

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natural places and times. Four, ensure ads feel well-matched

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with the content they accompany. Want to dig deeper into the research?

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Check out 'The Publisher's Guide to Premium Media.'