WEBVTT

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- Your purchase data is powerful,

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but to use that data to drive
growth, you need to organize,

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manage, and activate it the right way.

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Today on the Resource Desk,

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we're introducing Product
Catalog, a purpose-built solution

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for retailers and other commerce brands

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to make the most of their item level data.

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Advertisers are increasingly
looking to adopt new,

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sophisticated tools built
around item level data,

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but meeting that demand creates
a flood of data requests

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for you and a lot of manual work.

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Product Catalog is an
innovative new solution

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that makes it easier to provide
more value to your partners

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and create repeat customers.

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It also supports your own
enterprise brand marketing across

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channels and categories.

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So instead of fielding custom targeting

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and measurement requests
from dozens of suppliers,

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you can offer self-serve access
to approved item level data,

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reducing operational load for your team

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and unlocking long tail revenue.

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Product Catalog organizes, manages

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and activates your item level
data directly within the Trade

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Desk platform, so you can
easily share conversion events,

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structure, product metadata,

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and enable better targeting,
measurement and optimization

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and getting started is easy.

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Here's how.

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The first step is simple.

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Start sending conversion events.

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We recommend using your existing
data warehouse composable

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application or CDP to reduce
complexity and resource needs.

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You can also build directly
to our conversions API

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or add a JavaScript tag
to track website visits.

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Go ahead and get as granular as you want.

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Conversions can include
signals such as event types,

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including purchases, add to carts

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and product page views,
environments like in-store, website,

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app, and location,

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and identifiers such as UID
two, EUID, ramp ID and made.

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Next, organize those conversion events

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by onboarding your catalog.

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We integrate with most major
product information management

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platforms, so if you already use one

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of these, this will be easy.

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We also support custom
integrations, API builds

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or simple CSV uploads,

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and your catalog can
include virtually unlimited

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specific metadata.

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Once your data is
organized, it can be used

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to sharpen your targeting,
measure real sales outcomes,

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and optimize every
campaign more effectively.

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You can build hyper-relevant
audience segments based on

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how consumers interact
with specific products.

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For example, a sporting goods
retailer can build an audience

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of consumers who viewed
basketball related products

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or give those brands direct
access to the purchase data

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for their products so they
can build their own segments.

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Product catalog also enables
closed loop measurement

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that ties product level sales, both online

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and in store to campaign spend.

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And with our new buyer's report, retailers

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and commerce brands can show
whether a consumer is new

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to a brand, category

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or product, a powerful
signal of incremental growth.

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Lower funnel KPIs like CPA

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and ROAS can be optimized
at the item level

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and using the platform's, AI
campaigns shift in real time

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to the tactics most likely to convert.

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For example, our platform AI
helped a global food brand

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automatically shift spend
towards the tactics driving most

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of their sales, increasing
ROAS by an impressive 300%.

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With product catalog, you
can activate your data

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with precision, prove
the value of your media,

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and unlock new opportunities across your

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supplier partnerships.

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If you'd like to learn more, reach out

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to your representative
at the Trade Desk today.