WEBVTT

1
00:00:00.119 --> 00:00:03.779
When we are A/B testing different strategies, instead of relying on gut

2
00:00:03.839 --> 00:00:07.599
feeling or just waiting for conversions to roll in, we can

3
00:00:07.639 --> 00:00:11.299
simply look at the CRI score. It's going to give you actionable insights

4
00:00:11.460 --> 00:00:13.739
that are going to really guide your

5
00:00:13.779 --> 00:00:16.840
optimizations.

6
00:00:19.260 --> 00:00:23.059
So we use quality reach index to assess the relevance of our targeting

7
00:00:23.119 --> 00:00:27.040
strategies. By comparing the audiences we are reaching with the

8
00:00:27.119 --> 00:00:30.920
audience seed, which is basically the ideal customer profile, we can

9
00:00:30.979 --> 00:00:34.239
determine whether our targeting aligns with the campaign's objectives.

10
00:00:34.680 --> 00:00:37.999
After refining the audience strategy, we achieved the scores of

11
00:00:38.080 --> 00:00:41.599
eighty-six, which is double the platform average of forty.

12
00:00:41.639 --> 00:00:45.539
So these insight enable us to confidently reallocate

13
00:00:45.599 --> 00:00:49.500
the budget to the top performing segments, ultimately reducing our cost

14
00:00:49.540 --> 00:00:53.119
per acquisition from more than a hundred euros to just

15
00:00:53.159 --> 00:00:56.159
twenty-one euros. The target CPA was fifty.

16
00:00:56.200 --> 00:01:00.040
So not only it exceeded our expectations, but it also confirmed

17
00:01:00.080 --> 00:01:02.939
how relevant and well targeted our strategies were.