WEBVTT 1 00:00:01.360 --> 00:00:05.079 The most powerful advances in ad tech happen when we all work 2 00:00:05.099 --> 00:00:08.800 together. That's why we built OpenTTD, an innovation 3 00:00:08.880 --> 00:00:12.420 platform that makes it easier and faster for partners across the 4 00:00:12.479 --> 00:00:16.180 industry to build to The Trade Desk and shape the future of the open 5 00:00:16.281 --> 00:00:20.019 internet. For retailers, data providers, and other partners, 6 00:00:20.140 --> 00:00:23.899 OpenTTD offers a streamlined way to put your data, 7 00:00:23.959 --> 00:00:27.819 audience segments, and measurement solutions in the hands of marketers. 8 00:00:27.859 --> 00:00:31.639 For sellers and publishers, it means access to tools to monetize 9 00:00:31.699 --> 00:00:35.340 digital inventory, manage direct deals, and maximize 10 00:00:35.380 --> 00:00:39.060 performance. And for brands and agencies, it delivers features to 11 00:00:39.099 --> 00:00:42.920 refine targeting, improve measurement, and drive results across 12 00:00:43.020 --> 00:00:46.540 every campaign. OpenTTD ties all these capabilities 13 00:00:46.579 --> 00:00:50.540 together in a single self-service platform, giving you a personalized 14 00:00:50.619 --> 00:00:53.860 view and customized insights to help you grow faster. 15 00:00:53.900 --> 00:00:57.619 Plus, our revamped integration hub tailors build details to each 16 00:00:57.680 --> 00:01:01.279 partner type, so you can move from idea to implementation quickly 17 00:01:01.659 --> 00:01:05.440 and discover new products and services to help expand your business. 18 00:01:05.540 --> 00:01:09.179 OpenTTD is more than a platform. It's a way for builders 19 00:01:09.299 --> 00:01:13.199 across the industry to work together, drive innovation, and keep 20 00:01:13.239 --> 00:01:16.079 the open internet thriving. Ready to start building? 21 00:01:16.139 --> 00:01:19.979 Join us today at open.thetradedesk.com.