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For the first time, we have a clear review

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of our campaign's performance.

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Thanks to Co Kai,

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When all win took over the reigns of the National Lottery,

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its mission was to boost website registrations

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and ticket sales and continue raising funds for thousands

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of good causes across the uk.

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For that, it needed a more strategic, connected,

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and efficient approach

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to reaching its audience through every channel.

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The main challenge that we faced within our All WIN UK

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media strategy was not knowing enough about our customers

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and about our prospects

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To overcome this challenge, all Win and its agency Hearts

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and Science tested an omnichannel strategy through Co Kai,

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the Trade Desk's, AI powered media buying platform

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to find their ideal audience.

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The team combined all wins first party data with retail data

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to create a seed representing its best customers.

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This seed helped train co Kai's AI to deliver ads

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to people more likely to play the games

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Through the platform.

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We could provide frequency controls,

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drive cost efficiencies,

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and also provide a really positive brand experience.

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In fact, K's advanced AI tools

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and capabilities made it easy for the team

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to optimize campaign performance

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and maximize all wins media investment.

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The Trade Desk helped us to create custom audiences, so

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for example, people that had already purchased a ticket

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in the last seven days.

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By excluding these audiences, we were able

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to better focus our media investment

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on growth opportunities.

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By placing a universal pixel on the national Lottery's

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website, Coco's AI technology was able

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to connect upper funnel activities to lower funnel outcomes.

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This enabled us to track customers that saw our ad

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and then went on to purchase a ticket

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or register on our website.

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Adopting an omnichannel strategy

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and leaning into first party data made it easy for all win

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to hit the jackpot. The

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Results were exceptional

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From an omni-channel perspective.

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The team found that combining three channels instead

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of one reduced conversion time by 64%

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and the cost per conversion by an average of 25%,

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and that's not all.

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By using cross-channel frequency controls, we were able

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to save 8% of the campaign budget, which we then reinvested

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to reach an amazing 12 million unique users.

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We're excited to continue our partnership

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with the Trade Desk, learning more about our audiences being

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better informed about our media investment strategy,

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and ultimately driving greater revenue for good causes.