White Papers

The Total Economic Impact of The Trade Desk Platform

Forrester

June 2016

The Trade Desk commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by utilizing The Trade Desk’s platform for media buying. By using The Trade Desk’s platform, the customer’s campaign outcomes were improved, leading to a better ability to meet client goals and increase customer satisfaction.

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Making History: Programmatic in Politics

The Trade Desk

October 2015

Though political advertising is nothing new, the digital aspect of campaigning is a growing frontier. Mother Jones reports that in 2010 digital advertising represented only 1.2% of Congressional total campaign spending. After five years of steady growth, it is estimated that 25% of the 2016 Presidential Election campaign funds will be allocated to digital media. With great budget comes great responsibility and The Trade Desk is here to help ensure you capitalize.

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Programmatic TV Advertising: Bigger than RTB by 2019

International Data Corporation (IDC)

August 2015

In this white paper, IDC predicts extremely rapid adoption of programmatic TV (PTV) advertising technology. In the United States, by 2017, programmatic advertising spending in linear TV will outgrow that in streaming video. By 2019, programmatic TV spend will be bigger than digital real-time bidding (RTB), the most important programmatic segment today.

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Stay Tuned: Programmatic TV is Up Next

Digiday and The Trade Desk

March 2015

In this white paper, The Trade Desk and Digiday reveal the results of an industry survey that looks ahead to the +$200B opportunity as television and digital advertising converge.

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The Total Economic Impact of The Trade Desk Platform

Forrester Consulting

August 2014

The Trade Desk commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by utilizing The Trade Desk’s platform for media buying. By using The Trade Desk’s platform, the customer’s campaign outcomes were improved, leading to a better ability to meet client goals and increase customer satisfaction.

Download now