In a move that’s set to advance retail media, the U.K.’s largest dedicated online supermarket, Ocado, has partnered with The Trade Desk – a collaboration that will enable brands to use its first-party retail data. This means you now have unmatched access to consented past purchase behaviour, data that will empower you to identify and reach more relevant and valuable audiences, optimise campaigns in real time, and take advantage of closed-loop measurement for groceries delivered online.
Jack Johnson, Head of Supplier Services at Ocado, says, ‘As the world’s largest dedicated online supermarket, Ocado is positioned to offer suppliers unparalleled data-matching opportunities. The Trade Desk helps us to facilitate self-serve capabilities.’
EMPOWER YOUR MARKETING WITH A CUTTING-EDGE DATA TARGETING SOLUTION
With our demand-side platform, you can now use data for marketing beyond retailer websites and owned environments – and ultimately reach potential customers across all channels on the open internet.
So, why is retail data such a big deal? First, it allows you to scale personalised advertising, which is a huge advantage to brands that lack first-party data or are looking for reliable purchase and consumer data directly from the retailer. Alternatively, if you have an existing first-party data strategy, adding retail data can fine-tune your campaigns and introduce innovative strategies to reach new customers.
TRANSFORM RETAIL WITH INNOVATIVE DATA-DRIVEN OPTIMISATIONS
Retail data can also be used to drive return on ad spend, conversions, and other lower-funnel business results for your brand. More importantly, you can pair Ocado’s data with your upper-funnel marketing strategies, such as Connected TV, to uncover insights and optimise the campaign.
With in-flight sales and performance reporting, you can gain invaluable information on what’s driving success for your brand then adjust your approach in real time. By pairing this powerful data with the automated optimisation capabilities on our platform, you can drive the results you need.
DISRUPT THE RETAIL LANDSCAPE AND GROW YOUR BRAND WITH DATA DRIVEN CAMPAIGNS
In today’s digital age, data is a crucial tool for informing decisions and driving business growth, and our partnership with Ocado is helping to make that a reality. Now, you can access a seamless experience tailored to your needs and preferences – and you can activate it wherever your customers are browsing, streaming, or saving their favourite content.
Take your retail media activations to the next level with Ocado and The Trade Desk.