Private Market - Publisher Management Platform (PMP)

If you’re concerned about your brand’s reputation, consider the Private Market. These invitation-only real-time auctions allow you to do something you can’t do in open auctions: control the sites and apps where your brand appears.

Advertisers access the Private Market by invitation only. With our platform, you can buy from the publisher of your choice, and easily manage all your deals while layering on all the same real-time targeting and brand-safety measures you use in Open Market auctions.

The Private Market enables you to quickly create, launch and prioritize your private contracts. You can bring your own first party deals, or thanks to our huge Deal Library, choose from more than 2,000 third-party inventory contracts. These include everything from niche mobile apps, to connected TV inventory, even streaming audio options. Instead of re-creating permissions for each new private contract, simplify your setup by choosing from a list of existing delivery profiles. Plus, you can generate reports by individual contracts or groups.