Omnichannel RTB

The Trade Desk runs video, TV, social, mobile and traditional display campaigns — all in one platform. Buyers can run a number of different types of targeting in order to reach precisely the right audience in the right context.

What types of campaigns do buyers run on our omnichannel platform?

  • Retargeting
  • Search Retargeting
  • IP Targeting
  • Geo targeting and reporting down to the zip code level
  • Audience Targeting using 3rd party data (BlueKai, AdAdvisor, DataLogix, etc.)
  • Audience Extension for publishers
  • Contextual targeting to sites based on keywords or categories
  • Site list targeting
  • Dynamic creative optimization