Mobile

The Trade Desk’s enhanced mobile solution cultivates strategic, scalable, and smart campaigns to meet the needs of keen cross-device users. Apply performance-boosting bid factors by device type, demographic, time of day, channel, and location to achieve your mobile KPIs.

Capitalize on the insights available to reach your desired segment of mobile users and increase your omnichannel reach.

Each mobile device is something different to its user — it's their personal shopper, their nanny, their bookie, and their meteorologist. Linking together the multiple devices of a single user is crucial to understanding their buying decisions.

MOBILE-SPECIFIC TARGETING CAPABILITIES:


AD ENVIRONMENT
Choose between mobile web, mobile-optimized web, and in-app inventory to best meet your campaign objectives.

APP CATEGORY
Select from applications and app categories that are relevant to your advertiser. Choose from 200+ Apple App Store and Google Play Store categories.

APP-SPECIFIC
Optimize mobile campaign performance by targeting, and even blacklisting, specific mobile apps.

AUDIENCE TARGETING
Utilize third party demographic data specific to mobile device information for more targeted audience reach.

DEVICE MAKE AND MODEL AND OS VERSION
Target users on the device make and model most likely to drive action for your advertisers whether it's the latest iPhone or a two-year-old Android.

GEOFENCING
Reach users based on real-time latitude/longitude location with hyperlocal geotargeting. Capture the attention of users who live, work, and play near your brick and mortar locations.

Leverage mobile insights to fully engage your audience on every channel with cross-device targeting and attribution.

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