Household Extension™

Household Extension™ allows you to expand targeting to every device on a user's IP address. This expanded retargeting includes users on the same IP address, up to 15 users*.

Retargeting Expansion

Household Extension reaches your user and their immediate circle via a shared IP address, with 2-3x reach than your standard retargeting group.

Multi-Device Retargeting

Reach a single user on one or several devices at home or in a small office setting.

Performance Prospecting

As part of your prospecting budget, target new users within your retargeting pool's circle of influence.

Cost-Effective Bid Factoring

By aiming for the expanded retargeting audience, bid factors can be set to 1/2 your typical retargeting base bid.


*European clients, please contact your Account Manager for information regarding local availability.

Learn more about targeting across media.

Multichannel RTB