Data Management Platform (DMP)

“Data will continue to be the currency of the Internet, and we’ve only scratched the surface of what is possible in data-driven marketing. We are continuing to grow our position as the ultimate marketing stack — where our clients can target anything, measure everything — and most importantly, make sense of it all.” –Jeff Green, CEO


The key to smart decisioning is in the data. Reach relevant audiences, make informed real-time decisions, and maximize the power of cross-device insights with The Trade Desk's fully integrated DMP.

We make sure your campaigns are fully charged through our integrations with leading data providers and exclusive access to The Data Alliance. The largest advertisers in the world rely on The Trade Desk for our closed-loop technology stack that includes an ad server, bidders, and data management tools, with every piece of data earmarked with an owner.


DMP Capabilities

  • Audience segmentation: Basic, intermediate, and advanced
  • Lookalike modeling
  • Data element report
  • Third party audience data partnerships
  • Audience data with improved pricing via The Data Alliance
  • The Data Marketplace
  • Offline to online audience mapping


DMP Benefits

  • DATA MANAGEMENT IS AN ADDED VALUE
    It is an integral part of our platform, not a separate product.
  • DMP & DSP TOOLS ARE TIED TOGETHER
    All DMP audiences and insights are immediately actionable in your media buying and optimization.
  • NO PAPERWORK AND NO ADDITIONAL COST
    The Trade Desk's master services agreement covers all SMP functionality.


Learn more about data management platforms in this Trade Desk-sponsored eMarketer webinar featuring analyst Lauren Fisher.

Explore the diverse list of data partners and companies we work with daily.

View Data Partners