Built by experts, for experts.

The Trade Desk is proud to offer a robust tech stack built by an agile engineering team that ships code weekly. Our product offering is a reflection of our industry-leading strategy for shaping the way media is bought and sold.

The Trade Desk powers buyers across the globe by offering an integrated feature set that includes:

Omnichannel targeting

Shepherd customers down the funnel across channels and strategies

Data Management Platform

Gain insights about your audiences with lookalike modeling and more

Enterprise™ APIs

Build on our platform to enhance your offering

HD Reporting

Best-in-class reporting yields rich, actionable data

Advanced TV

The Trade Desk is breaking new ground for advertisers who buy TV programmatically.

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Audio

Music goes where other media can’t—on your commute, at the gym, or at the office—making it the ideal place to share personal and tailored brand messages. For the first time, brands can target audiences based on the music they’re listening to, delivering contextually relevant messages like never before.

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Cross-Device

We’ve partnered with the leaders in cross-device data to bring you a holistic solution based on deterministic and probabilistic matching capabilities. Select the partner or multiple partners that are right for you based on their regional coverage, graph size, device types, and more.

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Data Management Platform (DMP)

Our fully integrated data management platform (DMP), partnerships with leading data providers, and exclusive access to The Data Alliance are some of the leading reasons the largest cross-device advertisers in the world rely on The Trade Desk.

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Enterprise™ APIs

Builders are always welcome at The Trade Desk. Enterprise, The Trade Desk's open platform APIs was engineered with customization in mind. Through your integration with Enterprise, you have the power to build your business harnessing the power of our technology.

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Household Extension™

As part of your prospecting budget, target new users within your retargeting pool’s circle of influence. Household Extension™ allows you to expand targeting to every device on a user’s IP address.

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Mobile

The Trade Desk has been named to AlwaysOn worldwide OnMobile Top 100 for “disrupting the establishment and creating viable business models for the mobile marketplace.” Leverage our platform to maximize your mobile and cross-device campaign performance using the targeting and bid factor techniques that ensure you reach and engage customers across channels.

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Native

Enrich the user experience by adding value to site content with native ads that can be easily measured using the same KPIs you rely on for display, in addition to branding.

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Open Market - Omnichannel Real-Time Bidding

From retargeting to prospecting, buyers are able to employ multiple strategies across all channels thanks to The Trade Desk’s sophisticated bid factoring architecture.

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Political Targeting

With an audience as diverse as the American voting population, the granular detail that comes standard in The Trade Desk's Platform offers a powerful advantage to political campaign managers as they try to deliver effective messages to their constituencies.

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Trading Academy

As Programmatic buying continues to grow at an ever-increasing pace, our clients, partners and the digital media industry in general, have come to us with greater education needs to help their teams understand Programmatic buying in a deep and meaningful way. The mission of the Trading Academy is to help produce the most skilled and knowledgeable media buyers in the advertising industry.

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Video

Video on an RTB platform — that's great. Video on a true omnichannel RTB platform — that's incredible. Easily manage your video campaigns to reach the right viewer with an ad that is delivered in-view, on-target, and in the right context with The Trade Desk.

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Private Market - Publisher Management Platform (PMP)

From retargeting to prospecting, buyers are able to employ multiple strategies across all channels thanks to The Trade Desk’s sophisticated bid factoring architecture.

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Futures Market: Programmatic Guaranteed

From retargeting to prospecting, buyers are able to employ multiple strategies across all channels thanks to The Trade Desk’s sophisticated bid factoring architecture.

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Reach out today for a demo of The Trade Desk, or to discuss custom strategies and solutions for your campaigns.

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