Our leadership team's vision is to change the way advertising is bought and sold.

Management









































Board of Directors

Advisors

Our Investors

Beyond our management team, board of directors, and advisors, The Trade Desk is backed by an outstanding group of investors, including: Hermes Growth Partners, Founder Collective, IA Ventures, Ron Conway, and Wider Wake Networks.

Jeff Green

CEO & Founder


Jeff Green is founder and CEO of The Trade Desk, Inc., a demand-side platform that powers the desks of the world’s most advanced buyers in online advertising. In 2015, Ernst & Young named Jeff and cofounder Dave Pickles Entrepreneurs of the Year in the Greater Los Angeles region.

Green built The Trade Desk as second-generation demand-side platform, positioning it at the center of online advertising’s trading future by offering efficient, transparent technology. Since its inception in 2009, the company has grown on pace with the now-$4B RTB industry, having been included as an alpha partner in Facebook’s launch of the Facebook Exchange, and having been recently being named one of OnMedia’s “35 [Private Companies] to Watch.” By focusing on the technology of the buy-side, Green has shaped The Trade Desk into one of the fastest growing companies in ad tech. He was recently named a finalist for the Ernst & Young 2013 Entrepreneur of the Year award for Greater Los Angeles and was named to the Pacific Coast Business Times’ “40 Under 40″ in 2013.

Prior to The Trade Desk, Green founded AdECN, which he built in 2004 as the world’s first online advertising exchange. As COO, he led all strategy, product, and business development. AdECN was acquired by the Microsoft Corporation within three years of launch. At Microsoft, Green not only oversaw the AdECN exchange business, but also all reseller and channel partner business. Additionally, he advised the all-up strategy for the Online Services Division. In 2009, Green left to launch The Trade Desk.

Green has also played a leadership role in the ad tech industry, having served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Internet Advertising Bureau (IAB) from 2011-2012. Green led working groups that established rules and best practices for acquiring inventory, and set data transaction standards.

In addition to his role leading The Trade Desk, Green serves on the boards of Falk Technologies and IncreaseOnline, global advertising technology companies based in Europe. Green has also served as an advisor to a series of companies including AppNexus, a technology platform based in New York City, and SiteWit, an SMB search engine marketing firm.

Green resides in Newbury Park, Calif. with his wife and three children.

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Dave Pickles

CTO & Founder


As Chief Technology Officer and founder, Dave Pickles oversees all engineering and technology at The Trade Desk. Pickles has spent his entire career building real-time Internet delivery systems. At the internet telephony startup CallWave, Inc, he was involved in building all back end components of the system: client session management services, telephone call handling services, customer registration services, B2B integrations with all major telephone carriers, and complex high performance database systems (including a custom billing and CRM system). CallWave grew to over 5 million users during 18 months, and achieved 16 consecutive quarters of profitability and a successful IPO.

In 2007, Pickles joined AdECN, Microsoft's recent exchange acquisition at the time. He wrote code and led a team that in under seven months built the complete Federated Exchange, enabling real-time bidding. After release, Microsoft publishing assets slowly ramped production traffic while hardening the system, handling performance testing of 30B daily impressions. The architecture Pickles crafted from the beginning remains effectively unchanged. Pickles and his team were the recipients of multiple awards and recognition for high performance. With the exchange complete and ready for prime time, Pickles left to help found The Trade Desk and build its platform.

In 2015, Ernst & Young named Dave and cofounder Jeff Green Entrepreneurs of the Year in the Greater Los Angeles region.

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Brian Stempeck

Chief Client Officer


Brian Stempeck is Chief Client Officer for The Trade Desk, and oversees all of the company’s relationships with agencies and advertisers. Stempeck leads The Trade Desk’s New York City office and specializes in educating agencies about the evolving world of real-time bidding, and helping them develop and manage online marketing strategies for clients.

Stempeck has spent the majority of his career in online media. He started his career as a political journalist with E&E Publishing on Capitol Hill, and launched E&E’s online video division in 2006. While receiving an MBA degree from the Kenan-Flagler Business School at the University of North Carolina, Stempeck placed first out of 1,200 entrants worldwide in the 2007 Innovation Challenge, which presented American Express, Hilton and Shell with new marketing strategies.

Prior to joining The Trade Desk, Stempeck worked for Unilever in brand management on the Dove brand, and at Bain & Company, the strategy consulting firm. At Bain & Co., he advised Fortune 500 clients in the retail and pharmaceutical sectors on their online marketing strategies, and also worked for Bain's private equity practice.

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Rob Perdue

Chief Operating Officer


Rob Perdue is the Chief Operating Officer of The Trade Desk, where he scales out the business operations of the company, overseeing business opportunities nationwide and globally.

Perdue was previously EyeWonder’s Chief Operating Officer, managing all sales, business operations and the company’s expansion efforts worldwide. He focused on driving and increasing operational capabilities across all functional departments to meet the company's strategic business objectives. Prior to EyeWonder, Perdue specialized in mergers and acquisitions, capital raising and online strategy for The Jordan, Edmiston Group (JEGI), an investment bank serving the online media and technology industry, where he executed transactions in the online media sector. While at JEGI, he developed wide-ranging experience in online media, advising ad serving companies, targeting platforms, ad networks, search and lead generation platforms and workflow automation software companies. Prior to JEGI, Perdue worked for more than 12 years in progressive leadership and management roles at Time Warner and Ernst & Young, LLP, where his clients included The Carlyle Group, Blackboard, RipTech (Symantec), Marketswitch (Experian) and Lockheed Martin.

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Paul Ross

Chief Financial Officer


In his role at The Trade Desk, Paul Ross leads the finance and accounting functions from the company's headquarters in Ventura, California. Ross has worked in accounting and finance for more than eighteen years, earning his CPA license while at PriceWaterhouseCoopers LLP in the 1990s. He previously helmed financial operations at Camarillo-based ABB Product Group Solar, then known as PowerOne.

Ross holds an undergraduate degree from the University of California at Los Angeles and earned his MBA at the University of Southern California.

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Vivian Yang

Chief Legal Officer


Vivian Yang brings to her role more than 20 years of legal experience in media and technology.  Prior to joining The Trade Desk, Ms. Yang served as Chief Administrative Officer and General Counsel of RealD, a leading global licensor of 3D and other visual technologies that was listed on the NYSE until being taken private this year.  Before RealD, Ms. Yang was SVP & General Counsel for CityGrid Media, a digital advertising network owned by IAC.  She has also held the positions of SVP, Business Affairs, Finance and Administration at Time Warner’s Global Media Group, VP & General Counsel at eCompanies Wireless and Senior Counsel at Sony Pictures.  Ms. Yang started her legal career at Latham & Watkins after receiving her JD from Georgetown University.  Prior to her legal career, Ms. Yang was a CPA with KPMG.

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Mark Kirschner

Chief Marketing Officer


Mark Kirschner is Chief Marketing Officer at The Trade Desk. 

Most recently, he was Chief Marketing Officer at eBay Enterprise, a global provider of marketing tech/agency services and omnichannel technology, payments, logistics and customer service to retailers and brands. Before that, Kirschner was vice CMO, Executive Officer for global marketing and communications at Rakuten Inc. Prior to that, he ran global marketing, product management and public relations as CMO of Rakuten LinkShare. 

Kirschner brings over 25 years of experience in marketing technology, e-commerce and product management with technology and media companies. This includes global brands such as Scholastic, Walt Disney Co., MTV/Viacom and NEC. In 2015, he was named to 2015 100 Most Innovative CMOs in the World.

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Sean Adams

RVP of Business Development


Sean Adams is Regional Vice President, Business Development at The Trade Desk. As a 20-year digital advertising and marketing veteran, he is responsible for all business development and commercial partnerships for the Western United States region. Prior to The Trade Desk, Sean spent 11 years at Google where he led the company’s go-to-market strategy for their education marketplace. Sean also led the telecommunications business for Google while living in the United Kingdom. Additionally, while at Google he also served as the US global business lead for Apple, Hitachi and Fujitsu in the consumer electronics industry.

Sean has also held leadership positions at Cox Interactive Sales and held regional management positions at AltaVista. Sean is the co-founder of Chroma Media, an Education consultancy firm and currently resides in San Francisco.

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Sacha Berlik

Managing Director - EMEA


Sacha Berlik is Managing Director at The Trade Desk. In his role, he oversees development and retention of the company’s clientele for its service territories in Europe, the Middle East, and Africa (EMEA).

Most recently, Berlik was the General Manager of DataXu’s European operations. Prior, he founded mexad, which grew to six offices across the globe before being acquired by DataXu in 2011. Before mexad, Berlik co-founded the Western-European Operations of Oridian (now Lycos), and ActiveAgent (now goldbachmedia), one of the first pan-European ad networks. He also built the online presence for one of Germany’s largest private televisions stations, SAT1. 

Berlik holds a B.A. in Business Administration from the Free University of Berlin where he published his thesis, "TV and Internet - Will the Complement be a Competitor?” He is based in Cologne, Germany.

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Mike Blacker

VP of Strategic Business Development


Mike Blacker is the VP of Strategic Business Development at The Trade Desk, a global demand-side-platform in the $5B real-time bidding industry. In his role, Mike prospects for new strategic clients across various industries and works extensively with existing clients to further embed The Trade Desk platform into their business.

Mike is an adtech veteran with a string of start-up including Infoseek, CBS SportsLine, Epylon/Accenture, ExpertCity/Citrix, AudienceScience, Feeva, Quova and Neustar. Mike was one of the first to sell online ads back in 1996 and has spent his entire career working in various roles around digital advertising, adtech and ad platforms.

Mike graduated from the University of California, Santa Barbara and lives with his family in Ojai, CA.

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Stacy Bohrer

RVP, Business Development


Stacy Bohrer is Regional Vice President of Business Development for The Trade Desk, an omnichannel platform in the $20B programmatic industry. In her role as BD lead of The Trade Desk’s Midwestern region, Stacy works with her team to build client relationships with agencies across the market.

Stacy is passionate about partnering with agencies to navigate programmatic and evolve their business models. She established The Trade Desk’s business development function out of Chicago in 2013, quickly building the company’s portfolio and establishing The Trade Desk as the platform of choice among programmatic buyers in the region.

Stacy has worked across all facets of advertising in her career, including roles in display, ad serving, social, and radio. She holds a bachelor’s degree from Kent State University.

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Dan Bratone

VP, Head of North American Business Development


Dan Bratone is the VP, Head of North American Business Development overseeing the development and management of The Trade Desk’s domestic new business teams, go to market strategies and sales operations.

Dan’s career has spanned from entertainment to enterprise software with operational and leadership experience across Sales, Marketing, Partnerships, Product Development and Project Management with the last decade focused on building high performance revenue generation organizations for media focused SAAS platforms. Dan’s a recognized industry expert on digital marketing best practices in channels such as Programmatic media, SEM/SEO, and Social Media.

Prior to the Trade Desk, Dan held sales leadership positions as the SVP, Americas at TBG Digital and as the VP of Sales for Efficient Frontier. At EF Dan built and led the sales teams focused on the Eastern Region and LATAM until its acquisition by Adobe Systems in 2011. Dan is a graduate of Syracuse University with an MBA from Fordham University.

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Steve Chudleigh

SVP, Data Partnerships


Steve Chudleigh is responsible for developing the data strategy at The Trade Desk and he leads the Global Partner Management team.  He is focused on finding ways to maximize the utility of Data within The Trade Desk and in strengthening our relationships with our data partners throughout the world.

Steve is a data and adtech industry veteran having come to The Trade Desk from Neustar where he served as SVP Data Strategy and where he led the teams responsible for Data Acquisition, Capture, Compilation, Measurement and Governance throughout the enterprise.  In this capacity he developed relationships with all of the key data partners and many of the largest customers of Neustar.  Prior to his time at Neustar Steve held executive-level positions at TARGUSinfo, Equifax, and RL Polk where he managed teams throughout the United States and internationally. 

Steve is a graduate of Brigham Young University in Provo, UT.

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Kathleen Comer

GM of Client Services


Kathleen Comer is GM of Client Services at The Trade Desk, an omnichannel demand-side platform. Kathleen leads the company’s East Coast and Central account management teams from the company’s New York City office.

As an early employee of The Trade Desk, Kathleen has overseen the growth of the account team. She currently leads key client relationships and is passionate about helping clients understand and best leverage TTD’s technology.

Kathleen began her career in media at The Martin Agency and in account management at JWT New York.

She is a graduate of the University of Virginia with a degree in English Literature.

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David Danziger

Vice President of Enterprise Partnerships


David Danziger is the Vice President of Enterprise Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, David leads the company's strategic partnerships for data, targeting, and measurement. His emphasis is creating relationships that increase effectiveness of The Trade Desk clients’ media buys through improved front-end targeting or back-end analytics.

David is an adtech and data industry veteran having previously served as senior director of data solutions at Merkle and director of data products at Acxiom.

David is a graduate of The University of Michigan and The University of Texas.

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Mike Davis

VP of Innovation


As VP of Innovation, Mike Davis is in charge of designing The Trade Desk's technology leadership in the programmatic space. He is a veteran of the software industry with 15 years of experience designing and developing software systems. Mike has founded two other startups and worked for both small development shops and industry titans. His career started as an architect and senior developer at Sun Microsystems in the Connected Network Systems division and was also an architect in the Sun Java Center consulting practice. Davis came to The Trade Desk after founding his most recent start-up, Centripetal Software, a comprehensive backup solution, transfer software, and database for SAAS business users.

Before Centripetal, he was a senior technical program manager at Microsoft where he worked on .Net languages and compilers, enterprise modeling tools, and an online advertising exchange. Davis spent his last year with Microsoft working on the AdECN team, leading the technical integration efforts with demand side platforms and well as internal Microsoft ad serving and network infrastructure.

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Tahnil Davis

VP of Finance


In her role as vice president at The Trade Desk, Tahnil oversees various areas of finance from the company’s headquarters in Ventura, California. Tahnil has more than 18 years of experience, having begun her career in the audit practice of Arthur Andersen. She has subsequently taken on various accounting and finance roles in the technology industry.

Tahnil holds an undergraduate degree from California State Polytechnic University, Pomona.

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Jed Dederick

RVP of Business Development


Jed Dederick is Regional Vice President of Business Development for The Trade Desk, where he spearheads sales efforts in the Eastern US. As a leader on the global sales team, Jed manages and grows client relationships with some of the most sophisticated buyers in advertising.

Jed is an online advertising veteran, having previously served in digital sales and client services roles at WebMD and The Wall Street Journal.

Jed is a graduate of Connecticut College and lives in Brooklyn, New York.

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Lukas Fassbender

General Manager - DACH


Lukas Fassbender is Director of Business Development for the DACH Region at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Lukas helps the company expand its successful global strategy and vision to bring cutting-edge technology to the European market.

Lukas oversees The Trade Desk's rapidly growing Hamburg office to serve clients across central and southern Europe and help agencies to grow their business with the right programmatic strategy and toolset. Lukas has been working in Adtech over the past six years, having previously served as Ad Operations Lead for Eyewonder and Mediamind, as well as Agency Sales Manager for DG.

Lukas is a graduate from the International University of Applied Sciences, Bonn/ Germany.

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Ashutosh Gangwar

GM of Data Partnerships


Ashutosh Gangwar leads new data partnerships team at The Trade Desk and is responsible for forging relationships globally with the data providers. His focus is on building partnerships that maximize value for the clients and long term competiveness of the platform.

Before coming to The Trade Desk, Ashutosh was VP of Business Development at Nielsen where he headed the partnership team for the Marketing Effectiveness practice. Ashutosh brings 15 years of experience in digital media and advertising. This includes global brands such as AOL, CBS, and Nielsen.

Ashutosh received his Aerospace Engineering degree from IIT Bombay and an MBA from UCLA Anderson School of Business.

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Julius Haisung

Executive Director of Global Business Development


Julius Haisung Chung serves as The Trade Desk’s Executive Director of Global Business Development. In his role, Julius leads key relationships across the company’s network of markets worldwide.

Julius has extensive experience in business management consulting, government relations, new business development, and consulting for start-ups. He has a strong network with top leaderships of the big brands especially in Korea. Prior to joining The Trade Desk, Julius was leading a strategic consultancy for businesses seeking to expand globally, which was founded by himself in 2003. He was also a co-founder of an online investment consulting company that dealt with cross-continental stock investment since 1999.

Julius is a graduate of the University of Cambridge.

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Meredith Hall

GM, Learning & Development


Meredith Hall is GM of Learning & Development at The Trade Desk, an omnichannel demand-side platform. In her role, Meredith leads curriculum development and adoption of The Trade Desk's global Trading Academy, a proprietary offering designed to produce the most skilled and knowledge media buyers in the advertising Industry.

Meredith started her career in digital advertising in 2007 at IPG’s Initiative, then moved on to sales and business development at PK4 Media, Eyeblaster/MediaMind (now Sizmek), and most recently as a Sales Director for The Trade Desk.

Meredith graduated from the University of California, Los Angeles and lives with her husband in Venice Beach, Calif.

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Matt Harty

SVP of Asia Pacific


Matt Harty represents The Trade Desk as senior vice president of Asia Pacific. Harty has worked in online advertising in Asia since 1997, co-founding the first pan-Asian Ad Network, SpaceAsia Media, which was sold to CMGi in 2000.

Matt then co-founded Activ8, a Yield Management company (precursor to SSPs) as a JV with OutBlaze, handling global media sales for 400 websites including Mail.com and HelloKitty.

His next position was managing News Corp's .FOX Networks for APAC and MENA. From FOX, Matt moved to Omnicom's Accuen as the GM of the first APAC regional ATD. Before joining The Trade Desk, he ran the Audience Solutions business for Experian Asia.

Harty is based in Singapore.

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Lorenzo Moreno

GM of Business Development - Southwest Region


Lorenzo Moreno is the GM of Business Development for the Southwest Region, overseeing the development and management of The Trade Desk’s business initiatives and sales efforts for the Los Angeles and Southwest region.

Lorenzo has worked in nearly all aspects of digital media from the sales side, with experience at ad network Tremor Video, video publisher Veoh.com, and Ad Verification company DoubleVerify, where Lorenzo was one of the first employees spearheading early adoption of verification technology  in the industry,  across three major agency holding companies. Prior to entering into digital media, Lorenzo held sales leadership positions at financial publisher Tradingmarkets.com, where he managed a sales group of 10 direct reports and spearheaded all sales efforts for the site.  

Lorenzo is a graduate of Harvard University and is happy to be living in sunny Los Angeles, California.

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Ben Mottau

GM of Trading


Ben Mottau is GM of Trading at The Trade Desk. Ben is responsible for scaling the company’s and its partners trading capabilities across the Western US, Southeast Asia and Australia. Ben works closely with skilled clients across the region to forge best practices in programmatic advertising.

As the first business hire at The Trade Desk, Ben helped develop the company’s platform as its Director of Operations. Before that, Ben led DSP integrations and business development at AdECN, one of the world’s first digital advertising exchanges.

Ben holds a bachelor’s degree in Economics from Harvard University and lives with his wife in San Francisco.

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Doireann Ó Brádaigh

Commercial Director - AU/NZ


Doireann Ó Brádaigh is The Trade Desk’s Commercial Director for Australia and New Zealand. In her current role, Doireann has focused on the launch of The Trade Desk's RTB presence in the ANZ market, leveraging her long-standing local relationships, establishing key partnerships, driving revenue goals, and customizing the product as needed in a sophisticated RTB market.

Doireann’s professional roles have spanned from Account Director for Google/Doubleclick Australia, to Business Development for The Rubicon Project - Asia Pacific. Doireann most recently served as Head of Publisher Development - Asia Pacific for Rollup Media.

Doireann is the recipient of the prestigious President's Club Award for achieving outstanding results for Doubleclick from 2005 through 2007.

She holds a B.A. Honours degree in foreign languages (German, Italian, French and Irish) and a Postgraduate in Computer Science from University College Cork.

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Megan Opp

VP of Global People Operations


Megan Opp is Vice President of Global People Operations for The Trade Desk. She is focused on global employee programs that enable our talent to develop and achieve their professional and personal goals.

Megan has over 20 years of experience within the technology, renewable energy, real estate and investment management industries. Her past positions have included senior leadership roles where she created worldwide programs for compensation, talent acquisition, learning & development, and employee performance and recognition. Most recently she was Chief People Officer for ReachLocal.

Megan holds a bachelor’s degree in Advertising from Syracuse University, New York.

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Hyunjin Park

General Manager - Korea


Hyunjin Park is The Trade Desk's General Manager of Korea. In her role at The Trade Desk, Hyunjin manages Korean business operations and strategy, including working with leading agencies and developing local inventory and data partners.

Hyunjin is a DSP pioneer in the Korean market, bringing years of experience in marketing, business consulting, new global business launch, cofounding startups, and advertising technology, including programmatic, social media analytics, and more.

Before joining The Trade Desk, Hyunjin worked for Cheil Worldwide as senior manager in the DSP business division. Hyunjin holds a Master's degree from Indiana University, Bloomington and earned her MBA at the Korea Advanced Institute of Science and Technology.

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James Patterson

General Manager - UK


As General Manager for The Trade Desk in UK, James Patterson oversees a portfolio of agencies, media teams, and aggregators at the cutting edge of digital advertising. Patterson brings more than 10 years of digital experience to his current role, having led teams at Kenshoo, Havas, and Mediacom.

At The Trade Desk, Patterson works with demand-side players to power the most granular audience-based buying in the industry; the company serves clients from offices in Western Europe, APAC, and across the United States.

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Jaclyn Ranere

GM of Global Marketing


Jaclyn Ranere is General Manager, Global Marketing at The Trade Desk. With regional teams in North America, Europe and Asia Pacific, Jaclyn drives demand generation and brand alignment across digital marketing, events, partnerships and the Trading Academy.

Prior to The Trade Desk, Jaclyn served as SVP of Global Marketing and Communications at Deluxe Entertainment Services Group Inc., a century-old provider of post-production and distribution services for film, TV, and commercials. She was also at the forefront of the digital evolution of the music industry during her tenure as VP of Marketing at The Orchard. While there, The Orchard became the largest supplier of digital music in the world.

After graduating from Boston University’s Film & Television program, Jaclyn launched Moonshoot Productions, a company focused on creating and using video to drive digital marketing campaigns. She’s currently on the advisory board for Musicians on Call and fosters elephants.

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Akhil Savani

GM of Inventory Partnerships


Akhil Savani is General Manager of Inventory Partnerships at The Trade Desk. In his role, he is responsible for overseeing The Trade Desk’s global partnerships with supply side platforms.

Akhil brings fifteen years of experience in digital media. Prior to joining The Trade Desk, Akhil worked in business development and corporate development roles at NBC Universal, DivX, Redbox and Technicolor.

Akhil holds bachelor’s degrees in Business Administration and Political Science from the University of California, Berkeley, and an MBA from the Kellogg School of Management at Northwestern University. He lives with his family in Los Angeles.

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Justin Saye

VP of Global Operations


Justin Saye serves as The Trade Desk’s VP of Global Operations. Prior to joining The Trade Desk, Justin led a global organization for the industry leader in connected vehicle technology and grew best-in-class teams for business and technical operations. Previous roles included leadership positions at EDS, SRA, and Axis Technologies.

Justin holds a Bachelor of Science from San Jose State University and an MBA from Seattle University.

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Tetsuya Shintani

Commercial Director and Country Manager - Japan


Tetsuya Shintani is the Commercial Director and Country Manager of Japan at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tetsuya has led the company’s entrance into the Japanese market, including working with leading agencies and the top six global trading desks in the region.

Tetsuya is one of the adtech veterans of Japan, and brings years of experience in marketing, business development, and advertising technology, including programmatic, search engine marketing, and more.

Before joining The Trade Desk, Tetsuya worked for Dentsu as senior manager in the digital business division.

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Alex Schneider

VP – Client Strategy


Alex Schneider joined The Trade Desk as a member of the founding team in 2010 and now co-leads the company's client services with a focus on the West Coast.

In his role Alex owns key client relationships and is passionate about educating clients on our technology and the ever changing ad-tech ecosystem.

Before The Trade Desk, Alex founded the Ventura Ventures Technology Center, a business incubator for high-tech start-ups. Alex is a graduate of Syracuse University and lives and works in Los Angeles and Ventura, CA.

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James Shears

GM, Advanced TV


James Shears is the General Manager of Advanced TV for The Trade Desk. In his role, James leads the company’s partnership efforts around the TV space. He works to champion this nascent industry and to educate buyers on the benefit of programmatic TV.

Immediately prior to joining The Trade Desk, James was the General Manager of Addressable and Programmatic for DISH Media Sales. Addressable advertising allows advertisers to combine the targeting precision of digital with the reach of television. To scale the addressable product, James also launched the TV industry’s first impression by impression supply side platform.

Before DISH, James spent ten years in pricing and strategy roles at networks including Scripps and TV Guide Network, where he developed a fundamental foundation in operations, strategy and finance. He earned his degree from Dalhousie University in Halifax, Nova Scotia, where he grew up.

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Jason Shue

VP of Trading


Jason Shue is Vice President of Trading of The Trade Desk, Inc., a demand-side platform that powers the desks of the world’s most advanced buyers in online advertising. As an original member of the team, Shue has played an integral role in designing and building the company’s technology offering.

In his current role, Jason leads the global trading team, which is responsible for acting in consultation with clients to maximize trading performance and media buying best practices globally. Prior to joining The Trade Desk, Shue was Director of Advertising Performance & Operations, for AdECN, the world’s first online advertising exchange acquired by Microsoft in 2007.

Shue holds a Bachelor of Science degree in marketing from California Lutheran University.

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Tim Sims

VP of Inventory Partnerships


Tim Sims is the Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company's strategy and vision to create cutting-edge supply-side collaborations.

Tim also oversees The Trade Desk's industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

Tim is a graduate of Vanderbilt University and lives and works in New York City.

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Brooke Smarsh

In-House Counsel


Brooke Smarsh is The Trade Desk’s in-house counsel, bringing over 15 years of legal experience. After several years at a large multinational law firm, Brooke spent the bulk of her career working as in-house counsel for media, entertainment and technology companies. As a corporate generalist, she works on a wide arrange of company legal matters, including contracts, global expansion, data privacy, marketing, HR, compliance, as well as various laws that apply to The Trade Desk’s business.

Brooke received her B.S. from Syracuse University and her J.D. from Georgetown University Law Center.

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Zak Stengel

SVP of Engineering


As Senior Vice President of Engineering, Zak Stengel leads The Trade Desk's global development team in building the industry's most expressive and highly scaled demand-side platform (DSP) for digital advertising.

Zak brings with him a long history of leadership in adtech. Before joining The Trade Desk, he led the development team for the Microsoft Advertising Exchange (formerly AdECN) and the Delivery Engine team at Microsoft Contextual Advertising, where he helped pioneer real-time bidding (RTB) technology and scale Bing advertising demand into web and mobile display.

Zak received his Master's degree in Computer Science from the University of California, Santa Barbara.

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Chris Toth

VP of Investor Relations


Chris currently serves as Vice President, Investor Relations.

Chris brings leadership depth in a wide array of financial management functions, including investor relations, financial planning & analysis, M&A, business valuation, and corporate development. Prior to The Trade Desk, Chris was head of investor relations at Newport Corporation before its acquisition by MKS Instruments. Previously, Chris was in the finance department at International Rectifier where headed investor relations and held concurrent roles in finance and corporate development prior to its acquisition by Infineon Technologies.

An avid backcountry hiker, Chris also serves as a Director for Push It Inc., a start-up SaaS company, and a Director for a non-profit Australian Non-Governmental Organization (NGO) that is facilitating a tourism project for the East New Britain Province in Papua New Guinea by creating a partnership between federal and local government groups to build a self-sustaining and eco-friendly adventure tourism industry.

Chris holds an undergraduate degree in engineering from the University of California at Irvine and resides in Southern California with his wife and two children.

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Roger Ehrenberg

Founder and Managing Partner, IA Ventures


Roger Ehrenberg is the founder and Managing Partner of IA Ventures, a seed-stage venture capital firm investing in companies that create competitive advantage through data. IA currently is managing three funds totaling $315M: Fund I ($50M, 2010), Fund II ($105M, 2012), and Fund III ($160M, 2016).

Roger currently sits on the boards of DataSift, Direct Match, Metamarkets, Mighty, Octane Lending, Sight Machine, The Trade Desk, and Transferwise, and is a Board observer of MemSQL, PlaceIQ, and Signifyd. Formerly, he served on the boards of Buddy Media, Global Bay Mobile Technologies, Magnetic, Recorded Future and Simple.

Prior to forming IA Ventures, Roger was an active angel investor through IA Capital Partners, a seed-stage investment firm focused on digital media and financial technology. From 2004 to 2009, Roger seeded 40 companies, including Buddy Media (acquired by Salesforce), Global Bay Mobile Technologies (acquired by VeriFone), Invite Media (acquired by Google), Ticketfly (acquired by Pandora), TubeMogul (IPO), and TweetDeck (acquired by Twitter).

Earlier in his career, Roger served as President and CEO of DB Advisors, Deutsche Bank's internal hedge fund trading platform. Before DB Advisors, Roger was Global Co-head of Deutsche Bank's Strategic Equity Transactions Group. As an Investment Banker and Managing Director at Citibank, Roger held a variety of roles in the Capital Structuring, Derivatives and Mergers & Acquisitions Divisions.

Roger holds an MBA in Finance, Accounting and Management from Columbia Business School and a BBA in Finance, Economics and Organizational Psychology from the University of Michigan.

Roger blogs at informationarbitrage.com and tweets at @infoarbitrage.

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Kate Falberg

Board Member and Investor


Kate Falberg currently serves as a Board Member for multiple companies in the life sciences and technology industries and an investor.

Kate joined the board of The Trade Desk in August 2016 and currently also serves as a Director for publicly traded biotechnology companies BioMarin Pharmaceutical,  Medivation, Aimmune Therapeutics and aTyr Pharma. She previously served on the boards of Halozyme Therapeutics, Ariosa Diagnostics, QLT, VISX, Fresh Del Monte and Human Genome Sciences and ESS Technology. 

Earlier in her career, Kate held several CFO and Head of Strategy and Corporate Development roles in the technology and biotechnology industries including for Applied Magnetics Corporation, Amgen and, most recently, Jazz Pharmaceuticals. Kate was an early investor in AdECN and served as CFO when the company was sold to Microsoft. Kate holds a B.A. and an M.B.A. from UCLA, is a CPA (inactive) and a UCLA Certified Director.

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Thomas Falk

CEO, eValue Group


Thomas Falk is a serial entrepreneur, investor and CEO of the eValue Group, consisting of the publicly traded eValue Europe AG, the media investment bank Digital Capital Advisors and the US-based investment fund Revel Partners.

Falk is responsible for the strategic direction of the whole group and international investment strategy. The investments cover the complete digital value chain from online video and mobile advertising to rich media, adserving, targeting performance marketing and technological service companies.

Focusing on the digital media industry, the eValue group not only provides investments, but also unique value adding services, which encompass technology development, legal consulting, controlling, HR services as well as marketing and PR.

The technology providers Falk Tech and Adternity develop individual software solutions for the investments. The portfolio companies include Click District, Digital Response, VoodooVideo, StrikeAd, Own3d as well as smartclip. The latter was initiated by Falk and subsequently built into the European leader for online video.

In addition, Falk was significantly involved in growth and exit of the companies EyeWonder and United Mail Solutions. He was involved with the companies since their foundation and internationalization until the successful exit.

Previously, Falk was as President EMEA at Doublecklick acting on the highest international management level, after selling his company Falk eSolutions to the latter. He left this position when Doubleclick was acquired by Google.

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Eric Paley

Managing Partner, Founder Collective


Eric Paley is a co-founder and Partner at Founder Collective, a seed stage venture capital fund started by a team of entrepreneurs that launched companies and led them through successful exits. These founders are focused on helping the next generation of great entrepreneurs build important and lasting companies. Eric led Founder Collective's investments into numerous companies including Uber, Cruise, Makerbot, HotelTonight, Kuvee, Bookbub, Contently, The Trade Desk and Integral Ad Science. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, is a frequent contributor to Techcrunch, and is a board member of the New England Venture Capital Association.

Previously, Eric was the CEO and a co-founder of Brontes Technologies, a 3D imaging mass customization company, which was acquired in 2006 by 3M.

Eric was also the CEO and co-founder of Abstract Edge, a web application development and marketing company in New York.

Eric graduated Magna Cum Laude from Dartmouth College and as a Baker Scholar from the Harvard Business School.

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Rob Perdue

COO


Rob Perdue is the Chief Operating Officer of The Trade Desk, where he scales out the business operations of the company, overseeing business opportunities nationwide and globally.

Perdue was previously EyeWonder’s Chief Operating Officer, managing all sales, business operations and the company’s expansion efforts worldwide. He focused on driving and increasing operational capabilities across all functional departments to meet the company's strategic business objectives. Prior to EyeWonder, Perdue specialized in mergers and acquisitions, capital raising and online strategy for The Jordan, Edmiston Group (JEGI), an investment bank serving the online media and technology industry, where he executed transactions in the online media sector. While at JEGI, he developed wide-ranging experience in online media, advising ad serving companies, targeting platforms, ad networks, search and lead generation platforms and workflow automation software companies. Prior to JEGI, Perdue worked for more than 12 years in progressive leadership and management roles at Time Warner and Ernst & Young, LLP, where his clients included The Carlyle Group, Blackboard, RipTech (Symantec), Marketswitch (Experian) and Lockheed Martin.

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Juan Villalonga

Partner, Hermes Growth Partners


Juan Villalonga is a partner at Hermes Growth Partners. Juan is the former Executive Chairman and CEO of Telefónica Group, where he grew the company’s market capitalization from $12 billion to over $100 billion.

In 2010, the Harvard Business Review ranked Juan as number 33 on the list of the top 100 performing CEOs in the world.

Juan serves on the Board of Directors of ACIBADEM, Axiata, and Virgin Mobile Latin America. He is also a member of the Lutetia Capital Advisory Board and the Telefónica Foundation.

Juan is a former partner at McKinsey and Company. He holds an MBA from IESE Barcelona and an LLB from University of Deusto.

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James Aitken

Managing Director, North America, The Exchange Lab


Chairman of the Digital Tribe L.P. Group of companies, James Aitken is leading The Exchange Lab’s North American Operations. He founded MediaBrokers in 2001, which helped web publishers monetize their unsold online media space. Aitken also founded Technology Brokers, which had the exclusive license to Atlas ad serving solutions in Europe. Both businesses were ultimately acquired by Microsoft in June 2007. Previously he was the media director for Avenue A Media in London, UK, after being part of the initial start-up and IPO of the Avenue A Media in Seattle, U.S. in 1998. Originally from Toronto, Aitken's previous career was in reforestation where he co-founded and managed Renaissance Reforestation in 1990 before successfully selling the company in 1996.

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Peter Hershberg

Entrepreneur & Angel Investor


Peter Hershberg is an entrepreneur, company advisor, and active angel investor who has successfully founded, funded, and exited several start-ups during his 15-year career in online advertising.

Hershberg co-founded leading search and social media marketing firm, Reprise Media, in February 2003 and served as Co-Chief Executive Officer until December 2009. Reprise Media represents the SEM/SMM efforts of some of the world's largest brands, including Microsoft, Castrol, Aflac, and Hyundai. Forrester Research called Reprise Media "search marketing's biggest breakout star" in 2006. That same year, OMMA named it Search Agency of the Year. The company was self-funded and acquired by Interpublic Group (NYSE:IPG) in April 2007.

From April 1999 to February 2002, Hershberg served as the Vice President of Strategic Development at Ask.com, a leading search engine. In this role, he created long-term strategies and functioned as a key decision maker in the company's new business ventures. He was also the Co-Founder and Chief Executive Officer of Rotomedia, a consulting and advertising firm for web marketers and publishers. The company had a core competency in search engine optimization and was acquired by Ask Jeeves in April 1999. Hershberg was named as a finalist at Ernst & Young's Entrepreneur of the Year Award in 2005 and 2007.

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Jerry Neumann

Venture Investor


Jerry Neumann is an investor in and advisor to early stage internet marketing and media companies. He is an active angel investor, also supporting BankSimple, Flurry, Magnetic, 33Across, XA.net, PerformLine, Livekick, Handipoints and Platial. He is an advisor to Milabra and PubGears, among others. He has also founded or co-founded several marketing technology companies, most recently Root Markets, the first exchange-style marketplace for leads.

Previously, Neumann ran the venture capital division of Omnicom Group, the world's leading marketing services company, where he was involved with the seed financing of many of the first wave of internet marketing firms, including Razorfish, agency.com and Organic. Prior to this, he was at Prodigy Services and Deloitte & Touche Consulting Group. He started his career at IBM, as an engineer. He graduated from Columbia University with a BS and MS in electrical engineering and from NYU with a MBA. He writes about the quantitative marketing industry at reactionwheel.blogspot.com.

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David Wells

CFO, Netflix


David Wells has served as Netflix's Chief Financial Officer since 2010. His responsibilities include a number of operating duties such as customer service, real estate, and employee technology. Mr. Wells has been at Netflix since March 2004, serving in a variety of planning and analysis roles, including most recently as the Vice President of Financial Planning & Analysis.

Prior to joining Netflix, Mr. Wells served in progressive roles at Deloitte Consulting from August 1998 to March 2004 and in the non-profit world before getting his MBA.

Mr. Wells joined the Board of The Trade Desk in January 2016.

Mr. Wells holds an MBA and M.P.P. from The University of Chicago and a Bachelor's Degree in Commerce from the University of Virginia.

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